Building Bare Escentuals into a Necessity
Order Management, Fulfillment and Customer Service
In the early 2000s, Bare Escentuals launched bareMinerals, an emerging but small-scale cosmetics company with minimal retail distribution. What began with Datapak being hired to supervise critical aspects of bareMinerals’ direct response and TV campaigns quickly turned into Datapak playing an integral part in creating a breakthrough marketing strategy. By leveraging and analyzing a wide range of customer buying data captured in its campaigns, Datapak was able to provide a host of recommendations on product sizes, presentation, special offers and brand engagement. Thanks to Datapak’s detailed data analysis, these changes effectively led to the growth of the brand and its online and in-store sales.
We Grew Right Along with Our Clients
As bareMinerals continued to grow, the brand introduced a subscription/auto-ship program. Sensing an opportunity to once again provide our clients with valuable counsel, Datapak swiftly honed our processes and procedures to seamlessly process and deliver more than 50,000 subscription orders a month on behalf of the brand. Our reporting and customer analytics were able to provide valuable insight that helped bareMinerals achieve full market growth potential.