Building Bare Escentuals into a Necessity

Order Management, Fulfillment and Customer Service

In the early 2000s, Bare Escentuals launched bareMinerals, an emerging but small-scale cosmetics company with minimal retail distribution. What began with Datapak being hired to supervise critical aspects of bareMinerals’ direct response and TV campaigns quickly turned into Datapak playing an integral part in creating a breakthrough marketing strategy. By leveraging and analyzing a wide range of customer buying data captured in its campaigns, Datapak was able to provide a host of recommendations on product sizes, presentation, special offers and brand engagement. Thanks to Datapak’s detailed data analysis, these changes effectively led to the growth of the brand and its online and in-store sales.

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